Reasons to Have a Website
Are you wondering if your business or organization really needs a website? Here are some reasons why a website is a great idea.
| The Internet provides equal access whether you are a small business or a Fortune 500 firm, therefore, it tends to "level the playing field." |
| As more and more businesses and organizations get online, those who don't will increasingly be putting themselves at a competitive disadvantage. |
| The cost of a website is nominal when compared to the costs associated with traditional advertising methods such as direct mail, newspaper or magazine ads, radio, and television. |
| Websites offer the opportunity to provide your customers with up-to-date information when they need it and allow you the freedom to change your products, services, and information in a timely manner. |
| You can give your customers an extra incentive to visit your store or purchase from your website by providing them with coupons and information about sales directly on your website. |
| Allows you to leverage your advertising dollars by displaying your Web address in other forms of advertising media. There is a limited amount of information that can be stuffed into expensive radio, TV, or print ads. Display your Web address to direct potential customers to your website where you can offer enough information to make the sale. |
| Your website is a great place to publish your own list of "Frequently Asked Questions." Well thought out questions and answers, in as much detail as you like and exactly as you'd like it stated, can provide your customers with immediate assistance regarding their question while reducing the number of calls to your customer service staff. |
| Visitors to your website can download and print many types of documents. You can save on printing and distribution costs for items such as maps, application forms, product literature, assembly instructions, sales brochures, coupons, and various customer communications. |
| With almost 2 billion users worldwide, the Internet's popularity continues to grow dramatically. As awareness increases, the public will expect even small companies and organizations to have websites. A company's credibility often hangs on how well they are represented on the Web. |
| Allowing your customers access to browse and buy your products online gives your sales a boost with no direct involvement from you. |
| The time of day is now irrelevant. With a website, your products, services, and information become available 24 hours a day, 7 days a week to anyone with Internet access. |
